VIRAT KOOMAR
FOUNDER & CREATIVE DIRECTOR // ZINNIA INDIA & VORAAYA
Bridging Heritage Textile Engineering & Contemporary Luxury Pret
An alumnus of the prestigious National Institute of Fashion Technology (NIFT), Delhi, Virat Koomar (recorded in public trade records as Virat Kumar) operates at the intersection of material research, garment manufacturing infrastructure, and brand design.
As founder and director of Noida-based parent enterprise Zinnia India (B-44, Sector 58, Noida), Virat established multi-factory production capabilities specializing in scarves, stoles, shawls, tunics, resortwear, and embellished garments. Over two decades of export trade, Zinnia India has delivered handcrafted textile collections across key international destinations, including the USA, UK, Spain, France, Italy, Denmark, and Norway.
Synthesizing this B2B manufacturing backbone with modern silhouette drapes, Virat created Voraaya — a contemporary Indian B2C fashion label bringing refined pret and occasionwear directly to discerning clients. Under trademark application V VIRAT KOOMAR (Class 25, Application No. 6195950, Status: Accepted & Advertised), his design practice continues to elevate Indian artisanal weave structures into global fashion dialogues.
FROM 0 TO HERE
From an idea to a house built around textiles, design and possibility.
Every journey begins before there is a name for it.
For Virat Koomar, the journey began with an interest in fashion, textiles and the possibilities of Indian craftsmanship. That interest gradually became a professional direction, and eventually a business built around the belief that Indian textiles could have a meaningful place in contemporary fashion and international markets.
After his connection with NIFT Delhi, the focus moved from learning about design to understanding how design could actually be developed, produced and brought to the world.
In December 2004, that journey took a defining step with the beginning of The Zinnia India.
What followed was not simply the growth of a company. It was an education in everything that exists behind a finished garment — fabric development, craftsmanship, production, people, suppliers, buyers, export markets and the discipline required to turn an idea into something real.
Over the years, the work evolved from individual products and textile development into a broader understanding of fashion and manufacturing.
Recognition followed, including export achievements and industry awards. But the more important journey was the accumulation of knowledge — understanding materials more deeply, working closely with production, studying how textiles behave, and seeing how Indian craftsmanship can be interpreted for a contemporary wearer.
Today, that experience forms the foundation for the next chapter.
Virat Koomar is building beyond a single business — developing a design-led ecosystem where textiles, fashion, manufacturing and contemporary expression meet.
From the first step in 2004 to the present, the journey remains driven by the same question:
“What can Indian textile knowledge become when it is approached with design, discipline and a contemporary point of view?”
2004 → 2026
22 years of learning, making, exporting and evolving.
THE BEGINNING
The Zinnia India begins its journey in December 2004, establishing the foundation for a business centred around textiles, fashion and Indian craftsmanship.
INTERNATIONAL RECOGNITION
Zinnia India reaches the Star Export House recognition associated with the Government of India's DGFT export framework.
EXPORT EXCELLENCE
Zinnia India receives recognition in the EPCH handicrafts export awards for Handmade Shawls as Art Wares for the 2017–18 export performance period.
CONTINUED EXPORT RECOGNITION
Further recognition appears in Virat Koomar's professional record through the EPCH Best Exporter Award.
THE JOURNEY RECOGNISED
The 2017–18 export achievement was formally recognised at the 23rd Handicrafts Export Awards function in 2022, where Virat Kumar received the Top Export Award for handmade shawls as art wares.
DESIGN & PRESENTATION
Zinnia India receives Bronze in the Fashion Accessories category at the Ajai Shankar Memorial Awards for Best Stand Design & Display at IFJAS 2025, received by Virat Kumar.
THE NEXT CHAPTER
The journey moves into a new phase — bringing decades of textile, manufacturing and export experience into a broader design vision.
With Voraaya, contemporary Indian fashion becomes part of the next chapter, while The Zinnia India's textile and manufacturing foundation continues to inform the work.
From textile manufacturing and Indian craftsmanship to contemporary fashion and new consumer-facing ideas, the journey continues to be shaped by one principle:
“Build with knowledge. Design with purpose. Make it matter.”
Verified Awards & Trade Honors
Star Export House Status
Recognised by the Ministry of Commerce & Industry, Government of India (DGFT) for sustained international export performance.
EPCH Top Export Award
Awarded for Handmade Shawls as Art Wares at the 23rd Handicrafts Export Awards function by EPCH.
EPCH Best Exporter Award
Presented by the Export Promotion Council for Handicrafts for outstanding contribution to handicraft art exports.
IFJAS Ajai Shankar Award (Bronze)
Awarded for Best Stand Design & Display (Fashion Accessories category) at IFJAS 2025 (Zinnia India, Noida).
“Material research and artisanal precision provide the invisible infrastructure of authentic pret silhouettes.”
The Dual Ecosystem
Zinnia India
The Noida-based B2B manufacturing and export enterprise founded by Virat Kumar. Operating multi-factory production lines across Sector 58, Noida, specializing in stoles, scarves, tunics, resortwear, and embellished garments for premier clients across the USA, UK, Europe, and Scandinavia.
Explore Zinnia India →Voraaya
The contemporary Indian consumer fashion label founded by Virat Koomar. Delivering handcrafted pret, occasionwear drapes, and modern festive silhouettes built upon Zinnia India’s artisanal weaving and production foundation.
Explore Voraaya →