VORAAYA
Contemporary Indian luxury pret founded by Virat Koomar — translating decades of export manufacturing and textile research into handcrafted B2C silhouettes.
Contemporary Pret Grounded in Manufacturing Mastery
Created by creative director Virat Koomar as a contemporary B2C fashion house, Voraaya brings direct-to-consumer luxury pret to fashion-conscious audiences across India.
Voraaya bridges heritage Indian weaving disciplines with modern silhouette architecture. Backed by the manufacturing infrastructure of parent enterprise Zinnia India, every collection combines high-touch tailoring, fluid occasion drapes, and artisanal material integrity.
Signature Pret & Design Pillars
Pret Silhouette Architecture
Precision-cut tailored separates, structured outer layers, and fluid daywear engineered with clean proportions for modern wardrobes.
Handloom & Textile Foundation
Material explorations integrating hand-loomed cottons, mulberry silk weaves, and fine natural fiber blends sourced from artisanal weaving centers.
Modern Festive Drapes
Fluid festive drapes, tailored occasion tunics, and modern celebratory ensembles featuring subtle metallic accents and hand embellishment.
Resortwear & Silk Weaves
Lightweight silk resortwear, printed kaftans, and relaxed silhouettes built for contemporary travel and leisure.
Artisanal Accents
Restrained zardozi detailing, delicate hand embroidery, and subtle threadwork highlights applied onto contemporary silhouettes.
Parent Ecosystem Support
Direct consumer delivery supported by the manufacturing scale, quality standards, and ethical oversight of parent enterprise Zinnia India.