VIRAT KOOMAR
Pioneering luxury textile research and Couture Resortwear architecture through Zinnia India (Manufacturer and Exporter of Scarves, Bags & Resortwear Since 2004) and direct-to-consumer luxury fashion house Voraaya (Flagship Pret & Occasionwear for India).
“True luxury stems from architecturalrestraint master textile research,and direct connection,to the modern wearer.”
From an educational grounding connected to NIFT Delhi to launching pioneering textile manufacturing operations, Virat Koomar seamlessly connects heritage artisanal craftsmanship with contemporary silhouette engineering.
The Designer
Bridging Heritage Manufacturing & Direct Luxury Pret
Virat Koomar is an Indian fashion designer, creative director, and textile entrepreneur educated at NIFT Delhi. He is the founder of Zinnia India, a B2B textile and export manufacturing enterprise based in Noida, and the founder & creative director of Voraaya, a contemporary Indian B2C luxury pret brand.
INTERNATIONAL TEXTILE &
MANUFACTURING ENTERPRISE
// EST. SINCE 2004
ZINNIA INDIA
Manufacturer and Exporter of Scarves, Bags & Resortwear since 2004
DIRECT-TO-CONSUMER LUXURY FASHION HOUSE
// EST. SINCE 2020
VORAAYA
Flagship Pret & Occasionwear for India
Selected Work
“Each silhouette represents the intersection of technical garment engineering and authentic Indian textile heritage.”
Journal & Research
The Indian Fashion Industry
The Indian fashion industry is larger and more complex than the visible world of designers, fashion weeks and consumer brands. It is a connected ecosystem that begins with fibres and textiles and extends through weaving, processing, garment manufacturing, craftsmanship, design, exports, wholesale, retail, e-commerce and direct-to-consumer brands. India’s position in this ecosystem is significant because […]
September 9, 2026The Future of Fashion Is Not Just About What We Wear
The future of fashion is about more than clothing. It represents identity, culture, craftsmanship, creativity and business. Increasingly, it also reflects the way people live, think and express themselves. Through my work in fashion and entrepreneurship, one thing has become increasingly clear to me: the future of fashion will not be shaped by design alone. […]