VIRAT KOOMAR
Pioneering luxury textile research and Couture Resortwear architecture through Zinnia India (Manufacturer and Exporter of Scarves, Bags & Resortwear Since 2004) and direct-to-consumer luxury fashion house Voraaya (Flagship Pret & Occasionwear for India).
“True luxury stems from architecturalrestraint master textile research,and direct connection,to the modern wearer.”
From an educational grounding connected to NIFT Delhi to launching pioneering textile manufacturing operations, Virat Koomar seamlessly connects heritage artisanal craftsmanship with contemporary silhouette engineering.
The Designer
Bridging Heritage Manufacturing & Direct Luxury Pret
Virat Koomar is an Indian fashion designer, creative director, and textile entrepreneur educated at NIFT Delhi. He is the founder of Zinnia India, a B2B textile and export manufacturing enterprise based in Noida, and the founder & creative director of Voraaya, a contemporary Indian B2C luxury pret brand.
INTERNATIONAL TEXTILE &
MANUFACTURING ENTERPRISE
// EST. SINCE 2004
ZINNIA INDIA
Manufacturer and Exporter of Scarves, Bags & Resortwear since 2004
DIRECT-TO-CONSUMER LUXURY FASHION HOUSE
// EST. SINCE 2020
VORAAYA
Flagship Pret & Occasionwear for India
Selected Work
“Each silhouette represents the intersection of technical garment engineering and authentic Indian textile heritage.”
Journal & Research
Why Fabric GSM Matters in Garment Manufacturing
When selecting fabric for a garment, colour, texture, print and fibre composition are often the first things people notice. But there is another specification that can significantly influence how a fabric performs: GSM. GSM stands for grams per square metre. It describes the weight of a fabric based on a standard area of one square […]
November 3, 2026Why Fabric Shrinkage Matters Before Cutting
In garment manufacturing, fabric is often treated as the starting point of production. But fabric does not always remain exactly the same after it has been woven or knitted. Changes can occur when fabric is washed, steamed, dyed, finished, pressed or exposed to moisture and heat. One of the most important of these changes is […]