VIRAT KOOMAR
Pioneering luxury textile research and Couture Resortwear architecture through Zinnia India (Manufacturer and Exporter of Scarves, Bags & Resortwear Since 2004) and direct-to-consumer luxury fashion house Voraaya (Flagship Pret & Occasionwear for India).
“True luxury stems from architecturalrestraint master textile research,and direct connection,to the modern wearer.”
From an educational grounding connected to NIFT Delhi to launching pioneering textile manufacturing operations, Virat Koomar seamlessly connects heritage artisanal craftsmanship with contemporary silhouette engineering.
The Designer
Bridging Heritage Manufacturing & Direct Luxury Pret
Virat Koomar is an Indian fashion designer, creative director, and textile entrepreneur educated at NIFT Delhi. He is the founder of Zinnia India, a B2B textile and export manufacturing enterprise based in Noida, and the founder & creative director of Voraaya, a contemporary Indian B2C luxury pret brand.
INTERNATIONAL TEXTILE &
MANUFACTURING ENTERPRISE
// EST. SINCE 2004
ZINNIA INDIA
Manufacturer and Exporter of Scarves, Bags & Resortwear since 2004
DIRECT-TO-CONSUMER LUXURY FASHION HOUSE
// EST. SINCE 2020
VORAAYA
Flagship Pret & Occasionwear for India
Selected Work
“Each silhouette represents the intersection of technical garment engineering and authentic Indian textile heritage.”
Journal & Research
Virat Koomar: Building Fashion Businesses Across Design, Textiles and Global Markets
cturing and consumer fashion has influenced my approach to brand building. A fashion business needs both sides. Product needs substance. Brand needs meaning. Without a good product, branding cannot create lasting value. Without a strong brand, even a good product can struggle to create recognition and loyalty. Why Indian Craftsmanship Still Matters Technology has changed […]
September 12, 2026How Fashion Brands Can Choose the Right Manufacturing Partner in India
For a fashion brand, choosing a manufacturing partner is one of the most important decisions behind a successful collection. A strong product idea can lose its value if the manufacturer cannot maintain quality, meet production timelines, source the right materials or consistently reproduce the approved sample. This is particularly important when brands are developing products […]