VIRAT KOOMAR
Pioneering luxury textile research and Couture Resortwear architecture through Zinnia India (Manufacturer and Exporter of Scarves, Bags & Resortwear Since 2004) and direct-to-consumer luxury fashion house Voraaya (Flagship Pret & Occasionwear for India).
“True luxury stems from architecturalrestraint master textile research,and direct connection,to the modern wearer.”
From an educational grounding connected to NIFT Delhi to launching pioneering textile manufacturing operations, Virat Koomar seamlessly connects heritage artisanal craftsmanship with contemporary silhouette engineering.
The Designer
Bridging Heritage Manufacturing & Direct Luxury Pret
Virat Koomar is an Indian fashion designer, creative director, and textile entrepreneur educated at NIFT Delhi. He is the founder of Zinnia India, a B2B textile and export manufacturing enterprise based in Noida, and the founder & creative director of Voraaya, a contemporary Indian B2C luxury pret brand.
INTERNATIONAL TEXTILE &
MANUFACTURING ENTERPRISE
// EST. SINCE 2004
ZINNIA INDIA
Manufacturer and Exporter of Scarves, Bags & Resortwear since 2004
DIRECT-TO-CONSUMER LUXURY FASHION HOUSE
// EST. SINCE 2020
VORAAYA
Flagship Pret & Occasionwear for India
Selected Work
“Each silhouette represents the intersection of technical garment engineering and authentic Indian textile heritage.”
Journal & Research
How Zinnia India Develops Fashion Products From Textile to Finished Garment
A fashion product does not begin with a finished garment. It begins much earlier—with a textile, a design idea and a series of decisions that determine how that idea will eventually become a product. For fashion businesses, the distance between a fabric swatch and a finished garment can involve material selection, design development, sampling, construction, […]
September 19, 2026Understanding the Journey From Textile to Finished Fashion Product
A finished fashion product may look simple when it reaches a store, showroom or customer. But behind every garment, scarf, resortwear piece or fashion accessory is a sequence of decisions that begins much earlier—with the selection and development of the right textile. The journey from textile to finished fashion product is where design, material knowledge, […]