FOUNDER & CREATIVE DIRECTOR

VIRAT KOOMAR

Pioneering luxury textile research and Couture Resortwear architecture through Zinnia India (Manufacturer and Exporter of Scarves, Bags & Resortwear Since 2004) and direct-to-consumer luxury fashion house Voraaya (Flagship Pret & Occasionwear for India).

EST. SINCE 2004•INTERNATIONAL TEXTILE RESEARCH•LUXURY PRET FOR INDIA

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ZINNIA INDIA // VORAAYA

CREATIVE STATEMENT

“True luxury stems from architectural
restraint master textile research,
and direct connection,
to the modern wearer.”

From an educational grounding connected to NIFT Delhi to launching pioneering textile manufacturing operations, Virat Koomar seamlessly connects heritage artisanal craftsmanship with contemporary silhouette engineering.

The Designer

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VIRAT KOOMAR // NIFT ALUMNUS

Bridging Heritage Manufacturing & Direct Luxury Pret

Virat Koomar is an Indian fashion designer, creative director, and textile entrepreneur educated at NIFT Delhi. He is the founder of Zinnia India, a B2B textile and export manufacturing enterprise based in Noida, and the founder & creative director of Voraaya, a contemporary Indian B2C luxury pret brand.

FOUNDED ENTERPRISEZinnia India

B2C LUXURY HOUSEVoraaya

INTERNATIONAL TEXTILE &
MANUFACTURING ENTERPRISE
// EST. SINCE 2004

ZINNIA INDIA

Manufacturer and Exporter of Scarves, Bags & Resortwear since 2004

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DIRECT-TO-CONSUMER LUXURY FASHION HOUSE
// EST. SINCE 2020

VORAAYA

Flagship Pret & Occasionwear for India

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Selected Work

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I. Pret Silhouette ArchitectureVORAAYA // 2026

II. Heritage Weave ResearchZINNIA INDIA

ARCHIVAL PHILOSOPHY

“Each silhouette represents the intersection of technical garment engineering and authentic Indian textile heritage.”

Journal & Research

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September 8, 2026•FEATURED ARTICLE

The Architecture of Indian Textiles: From Fibre to Form

Indian textiles have never been defined by appearance alone. Behind a printed surface, an embroidered motif or a beautifully draped garment lies a much deeper system of knowledge — one built through fibre, yarn, weaving, dyeing, printing, embellishment and generations of material practice. To understand Indian textiles is therefore to look beyond decoration. It is […]

September 8, 2026

How to Choose the Right Fabric or a Fashion Collection

A fashion collection does not begin with a finished garment. It begins with a material. Before a silhouette is cut, a seam is constructed or a garment is worn, a designer has already made one of the most important decisions: which fabric will bring the idea to life? Fabric influences far more than the appearance […]

“Crafting timeless silhouettes for the contemporary Indian narrative.”

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sample@viratkoomar.com