VIRAT KOOMAR
Pioneering luxury textile research and Couture Resortwear architecture through Zinnia India (Manufacturer and Exporter of Scarves, Bags & Resortwear Since 2004) and direct-to-consumer luxury fashion house Voraaya (Flagship Pret & Occasionwear for India).
“True luxury stems from architecturalrestraint master textile research,and direct connection,to the modern wearer.”
From an educational grounding connected to NIFT Delhi to launching pioneering textile manufacturing operations, Virat Koomar seamlessly connects heritage artisanal craftsmanship with contemporary silhouette engineering.
The Designer
Bridging Heritage Manufacturing & Direct Luxury Pret
Virat Koomar is an Indian fashion designer, creative director, and textile entrepreneur educated at NIFT Delhi. He is the founder of Zinnia India, a B2B textile and export manufacturing enterprise based in Noida, and the founder & creative director of Voraaya, a contemporary Indian B2C luxury pret brand.
INTERNATIONAL TEXTILE &
MANUFACTURING ENTERPRISE
// EST. SINCE 2004
ZINNIA INDIA
Manufacturer and Exporter of Scarves, Bags & Resortwear since 2004
DIRECT-TO-CONSUMER LUXURY FASHION HOUSE
// EST. SINCE 2020
VORAAYA
Flagship Pret & Occasionwear for India
Selected Work
“Each silhouette represents the intersection of technical garment engineering and authentic Indian textile heritage.”
Journal & Research
Why The Zinnia India? What Sets It Apart From Other Fashion Manufacturers in India
When fashion brands explore manufacturing in India, the decision is rarely based on production alone. The choice of a manufacturing partner can influence how a product develops, how materials are handled, how samples evolve and how consistently the final collection is produced. The Zinnia India approaches fashion manufacturing through a combination of design experience, textile […]
September 28, 2026The Zinnia India: Building Fashion Products From India for Global Markets
The story of The Zinnia India is closely connected to the story of its founder, Virat Koomar, and his journey through fashion, textiles, product development and manufacturing. Based in Noida, India, The Zinnia India has developed around the creation of fashion products across textiles, garments, resortwear and fashion accessories, with an orientation toward markets beyond […]