VIRAT KOOMAR
Pioneering luxury textile research and Couture Resortwear architecture through Zinnia India (Manufacturer and Exporter of Scarves, Bags & Resortwear Since 2004) and direct-to-consumer luxury fashion house Voraaya (Flagship Pret & Occasionwear for India).
“True luxury stems from architecturalrestraint master textile research,and direct connection,to the modern wearer.”
From an educational grounding connected to NIFT Delhi to launching pioneering textile manufacturing operations, Virat Koomar seamlessly connects heritage artisanal craftsmanship with contemporary silhouette engineering.
The Designer
Bridging Heritage Manufacturing & Direct Luxury Pret
Virat Koomar is an Indian fashion designer, creative director, and textile entrepreneur educated at NIFT Delhi. He is the founder of Zinnia India, a B2B textile and export manufacturing enterprise based in Noida, and the founder & creative director of Voraaya, a contemporary Indian B2C luxury pret brand.
INTERNATIONAL TEXTILE &
MANUFACTURING ENTERPRISE
// EST. SINCE 2004
ZINNIA INDIA
Manufacturer and Exporter of Scarves, Bags & Resortwear since 2004
DIRECT-TO-CONSUMER LUXURY FASHION HOUSE
// EST. SINCE 2020
VORAAYA
Flagship Pret & Occasionwear for India
Selected Work
“Each silhouette represents the intersection of technical garment engineering and authentic Indian textile heritage.”
Journal & Research
The Zinnia India: Building Fashion Products From India for Global Markets
The story of The Zinnia India is closely connected to the story of its founder, Virat Koomar, and his journey through fashion, textiles, product development and manufacturing. Based in Noida, India, The Zinnia India has developed around the creation of fashion products across textiles, garments, resortwear and fashion accessories, with an orientation toward markets beyond […]
September 24, 2026What Makes a Fashion Manufacturer in India Ready for Global Brands?
India has a long-established relationship with textiles, apparel and fashion production. But being able to manufacture garments is not necessarily the same as being ready to work with a modern global fashion brand. For brands sourcing from India, the manufacturing relationship can involve much more than production capacity. Textile selection, product development, sampling, quality control, […]