VIRAT KOOMAR
Pioneering luxury textile research and Couture Resortwear architecture through Zinnia India (Manufacturer and Exporter of Scarves, Bags & Resortwear Since 2004) and direct-to-consumer luxury fashion house Voraaya (Flagship Pret & Occasionwear for India).
“True luxury stems from architecturalrestraint master textile research,and direct connection,to the modern wearer.”
From an educational grounding connected to NIFT Delhi to launching pioneering textile manufacturing operations, Virat Koomar seamlessly connects heritage artisanal craftsmanship with contemporary silhouette engineering.
The Designer
Bridging Heritage Manufacturing & Direct Luxury Pret
Virat Koomar is an Indian fashion designer, creative director, and textile entrepreneur educated at NIFT Delhi. He is the founder of Zinnia India, a B2B textile and export manufacturing enterprise based in Noida, and the founder & creative director of Voraaya, a contemporary Indian B2C luxury pret brand.
INTERNATIONAL TEXTILE &
MANUFACTURING ENTERPRISE
// EST. SINCE 2004
ZINNIA INDIA
Manufacturer and Exporter of Scarves, Bags & Resortwear since 2004
DIRECT-TO-CONSUMER LUXURY FASHION HOUSE
// EST. SINCE 2020
VORAAYA
Flagship Pret & Occasionwear for India
Selected Work
“Each silhouette represents the intersection of technical garment engineering and authentic Indian textile heritage.”
Journal & Research
Why Sample Corrections Save Problems in Production
In fashion manufacturing, production does not really begin when hundreds or thousands of pieces enter the factory. It begins much earlier. Before bulk cutting, stitching, finishing and packing, there is usually a sample that needs to be examined, tested and corrected. A sample may look finished, but its real purpose is to answer a much […]
October 27, 2026From Flax to Linen: How a Plant Becomes Fabric
When we see a linen shirt, dress, scarf or pair of trousers, it is easy to think of linen simply as another fabric. But linen does not begin as fabric. It begins in a field. The journey from a flax plant to a finished piece of linen involves agriculture, natural fibre extraction, mechanical processing, spinning, […]