Greater Noida’s International Fashion Fair: IFJAS 2025 and Zinnia India’s Award

The fashion industry is shaped not only by designers and brands but also by the manufacturers, exporters, artisans and businesses that bring ideas into physical products. Trade fairs provide a place where these different parts of the industry meet, and Greater Noida has become an important location for such industry events.

One such event is the Indian Fashion Jewellery & Accessories Show (IFJAS), organised by the Export Promotion Council for Handicrafts (EPCH). The 2025 edition was held from 4 to 6 July 2025 at the India Expo Centre in Greater Noida, Uttar Pradesh. The event brought together Indian exporters, manufacturers, designers, artisans and international buyers across fashion jewellery, fashion accessories, scarves, stoles, shawls, leather accessories and footwear.

For companies working in India’s fashion and accessories manufacturing sector, events such as IFJAS provide an opportunity to present collections, meet buyers and understand how Indian products are being positioned for international markets.

For The Zinnia India, the 2025 edition also became significant for another reason: the company received a Bronze Ajai Shankar Memorial Award for Best Stand Design & Display in the Fashion Accessories category.

1. What Is IFJAS?

IFJAS stands for the Indian Fashion Jewellery & Accessories Show. It is an international sourcing-focused trade fair organised by the Export Promotion Council for Handicrafts (EPCH).

The 2025 edition was the 19th edition of the event. According to the show’s bulletin, more than 200 exhibitors from across India participated, while the fair attracted international buyers and sourcing professionals.

The event covers several product segments, including:

• Fashion jewellery
• Fashion materials
• Fashion accessories and bags
• Stoles, scarves and shawls
• Leather accessories
• Footwear

The format gives manufacturers and exporters an environment where collections can be viewed physically rather than only through catalogues or digital presentations.

That physical interaction remains important in fashion because materials, construction, surface treatments, embroidery, colour and finishing are often easier to understand when a product can be examined directly.

2. Why Greater Noida Matters for Fashion Trade Fairs

Greater Noida has developed into an important destination for large-scale exhibitions and trade events.

The India Expo Centre provides infrastructure for international exhibitions, allowing exhibitors from different parts of India to present their collections in one location.

For the fashion and accessories industry, this creates a meeting point between Indian manufacturers and international buyers.

A trade fair also changes the way products are presented. Instead of viewing individual products separately, buyers can see a company’s collection as a complete proposition. They can compare materials, colours, construction techniques and product categories while speaking directly with the people involved in the business.

This is particularly relevant for manufacturers and exporters whose work may involve multiple product categories.

3. The Zinnia India at IFJAS

The Zinnia India was among the exhibitors at IFJAS 2025.

The company, based in Noida, works across fashion products including scarves, stoles, garments, resortwear and fashion accessories. Its presence at a specialised fashion accessories fair placed its products alongside other Indian manufacturers and exporters serving international markets.

Zinnia India’s participation also reflects the broader role that fashion trade fairs play for Indian manufacturing businesses.

The fair provides a setting where a company can present its products directly, rather than relying entirely on digital catalogues or online communication.

For buyers, this can make it easier to assess details such as fabric, embroidery, printing, finishing and construction.

4. Zinnia India’s Bronze Award

One of the notable moments for Zinnia India at IFJAS 2025 was its recognition in the Ajai Shankar Memorial Awards for Best Stand Design & Display.

In the Fashion Accessories category, the awards recognised:

• Gold: Anil Industries, New Delhi
• Silver: Asian Handicrafts, Gurugram
• Bronze: Zinnia India, Noida

The official EPCH release confirms that Zinnia India received the Bronze award in the Fashion Accessories category. EPCH

The IFJAS 2025 show bulletin further records the award as:

Bronze – M/s Zinnia India, Noida — Award received by Mr. Virat Kumar.

This was specifically an award for stand design and display, rather than an award for a particular garment, scarf or accessory.

That distinction is important. The recognition relates to how the company’s exhibition space and product presentation were designed within the fair.

5. Why Stand Design Matters at a Trade Fair

A trade-fair stand is more than a physical location where products are placed.

Hundreds of exhibitors may be presenting products during the same event. Buyers move through different halls and stands, often making decisions about where to stop based on what immediately catches their attention.

Stand design therefore becomes part of communication.

The layout can influence:

• How a collection is viewed
• How products are grouped
• How easily buyers move through the space
• How the company’s visual identity is communicated
• How individual products are presented
• How the overall collection is remembered

For fashion businesses, this can be particularly important because presentation is closely connected to the way buyers understand a collection.

The recognition received by Zinnia India at IFJAS 2025 reflects this particular aspect of the company’s participation.

6. From Product Manufacturing to Product Presentation

For a company involved in fashion manufacturing, the journey does not end when a product is completed.

There is a difference between making a product and presenting a collection.

A manufacturer may work with fabrics, printing, embroidery, stitching and finishing to produce individual pieces. At a trade fair, those individual pieces become part of a larger visual presentation.

Scarves may be arranged alongside stoles. Resortwear may be presented as a collection rather than as individual garments. Colours and materials can be grouped to communicate a particular direction.

This makes the exhibition stand an extension of the collection itself.

For Zinnia India, the Bronze Ajai Shankar Memorial Award recognised the presentation and display aspect of that process.

7. Virat Koomar and Zinnia India

The award was received by Virat Kumar, who is associated with Zinnia India. His professional background includes fashion design, textiles, product development and manufacturing.

His involvement with Zinnia India connects the company’s manufacturing activities with the design and presentation side of fashion.

The connection is particularly relevant in a trade-fair environment, where product development and presentation come together.

The company has also been listed in India International Garment Fair exhibitor records, with Virat Kumar identified as the contact and Zinnia India’s product categories including scarves, bags, garments, beachwear, women’s blouses, dresses, skirts and tunics.

8. What Trade Fairs Offer Indian Fashion Manufacturers

Events such as IFJAS are valuable because they bring several parts of the fashion ecosystem together.

For manufacturers and exporters, the benefits can include direct conversations with buyers, collection presentation, market feedback and opportunities to develop new business relationships.

For buyers, trade fairs provide an opportunity to compare products and suppliers in one physical environment.

For designers and manufacturers, they can also provide a clearer understanding of how products are being presented across the industry.

The IFJAS 2025 bulletin describes the event as a platform for Indian manufacturers, exporters and artisans to engage with international buyers and develop trade relationships.

9. Greater Noida as a Fashion and Exhibition Destination

Greater Noida’s role in events such as IFJAS demonstrates how exhibition infrastructure can support India’s broader fashion and handicraft export ecosystem.

The India Expo Centre allows large numbers of exhibitors and buyers to participate in specialised industry events. For companies from Noida and the wider Delhi-NCR region, the location also provides a nearby platform for international business engagement.

For fashion manufacturers, the value of such events goes beyond the three days of the exhibition itself.

Preparation begins before the fair through collection development, sampling, production and presentation. During the event, companies interact with buyers and industry professionals. Afterward, conversations can continue through sampling, product development and commercial discussions.

10. A Recognition Beyond the Stand

For Zinnia India, IFJAS 2025 combined two aspects of its business: fashion products and their presentation.

The company participated as an exhibitor at an international fashion accessories sourcing event in Greater Noida and received the Bronze Ajai Shankar Memorial Award for Best Stand Design & Display in the Fashion Accessories category.

The award was received by Virat Kumar and represents recognition of the company’s exhibition presentation at the event.

More broadly, the event demonstrates the role that physical trade fairs continue to play in an industry that increasingly operates through digital channels.

Online platforms can show photographs, videos and catalogues, but a trade fair allows buyers to walk through collections, examine products, compare materials and speak directly with manufacturers.

For Indian fashion companies working with international markets, that physical connection remains an important part of the industry.

11. Final Thoughts

The IFJAS 2025 fair in Greater Noida brought together Indian fashion accessory manufacturers, exporters, artisans, designers and international buyers in one specialised exhibition environment.

For The Zinnia India, the event was particularly notable because its exhibition stand received the Bronze Ajai Shankar Memorial Award for Best Stand Design & Display in the Fashion Accessories category.

The recognition, received by Virat Kumar, highlights an aspect of fashion business that is sometimes overlooked: how products are presented can be as important as how they are produced.

From fabric and manufacturing to collection development and exhibition presentation, every stage contributes to how a fashion business communicates its work to the market.

And that is perhaps one of the most useful lessons from Greater Noida’s international fashion trade-fair environment: fashion is not only about the finished product. It is also about the process, the people, the presentation and the connections built around it.

11.1 FAQs — Greater Noida’s International Fashion Fair: IFJAS 2025 and Zinnia India’s Award